[ { "id": "sf-001", "title": "Funnel Foundations: From Awareness to Action", "slug": "funnel-foundations", "category": "Acquisition", "level": "Beginner", "durationHours": 6, "price": 99, "currency": "USD", "rating": 4.7, "reviewsCount": 312, "tags": ["basics", "strategy", "personas"], "short": "Design your first full-funnel map and identify critical conversion paths.", "syllabus": ["Funnel stages overview", "Audience and JTBD", "Offer clarity", "Core conversion metrics", "Roadmap to MVP"], "instructor": { "name": "Alex Carter", "role": "Growth Strategist" }, "publishedAt": "2024-02-01T00:00:00.000Z" }, { "id": "sf-002", "title": "Lead Magnets that Qualify", "slug": "lead-magnets-qualify", "category": "Acquisition", "level": "Intermediate", "durationHours": 4, "price": 89, "currency": "USD", "rating": 4.6, "reviewsCount": 201, "tags": ["lead magnet", "checklist", "templates"], "short": "Build assets that attract the right prospects and set up value exchange.", "syllabus": ["Value propositions", "Format selection", "Landing structure", "Distribution", "Iterative testing"], "instructor": { "name": "Jamie Lee", "role": "Content Marketer" }, "publishedAt": "2023-11-11T00:00:00.000Z" }, { "id": "sf-003", "title": "Landing Page Conversion Science", "slug": "landing-conversion-science", "category": "Activation", "level": "Intermediate", "durationHours": 7, "price": 129, "currency": "USD", "rating": 4.8, "reviewsCount": 514, "tags": ["CRO", "copywriting", "UX"], "short": "Craft pages that reduce friction and increase intent with evidence-based patterns.", "syllabus": ["Heuristics", "Offer priming", "Credibility signals", "Form design", "Experiment backlog"], "instructor": { "name": "Riley Chen", "role": "CRO Specialist" }, "publishedAt": "2024-03-01T00:00:00.000Z" }, { "id": "sf-004", "title": "Email Welcome Journeys", "slug": "email-welcome-journeys", "category": "Activation", "level": "Beginner", "durationHours": 3, "price": 69, "currency": "USD", "rating": 4.5, "reviewsCount": 167, "tags": ["email", "onboarding", "automation"], "short": "Create onboarding emails that activate users and set expectations.", "syllabus": ["Segmenting new users", "Cadence and timing", "Templates", "KPIs", "Deliverability basics"], "instructor": { "name": "Morgan Patel", "role": "Lifecycle Marketer" }, "publishedAt": "2023-10-01T00:00:00.000Z" }, { "id": "sf-005", "title": "Checkout Optimization Playbook", "slug": "checkout-optimization", "category": "Monetization", "level": "Advanced", "durationHours": 5, "price": 149, "currency": "USD", "rating": 4.9, "reviewsCount": 421, "tags": ["checkout", "payments", "UX"], "short": "Reduce abandonment with clarity, trust, and fewer steps.", "syllabus": ["Trust cues", "Field minimization", "Error states", "Payment methods", "A/B test ideas"], "instructor": { "name": "Taylor Brooks", "role": "Product Manager" }, "publishedAt": "2024-04-05T00:00:00.000Z" }, { "id": "sf-006", "title": "Offer Architecture & Pricing Psychology", "slug": "offer-pricing-psychology", "category": "Monetization", "level": "Advanced", "durationHours": 8, "price": 179, "currency": "USD", "rating": 4.7, "reviewsCount": 298, "tags": ["pricing", "bundles", "positioning"], "short": "Construct offers that align value, price, and user expectations.", "syllabus": ["Value ladders", "Anchoring", "Tiering", "Trials and guarantees", "Ethical upsells"], "instructor": { "name": "Jordan Smith", "role": "Monetization Lead" }, "publishedAt": "2023-12-15T00:00:00.000Z" }, { "id": "sf-007", "title": "Retention Mechanics: Keep Customers Engaged", "slug": "retention-mechanics", "category": "Retention", "level": "Intermediate", "durationHours": 6, "price": 119, "currency": "USD", "rating": 4.6, "reviewsCount": 244, "tags": ["retention", "engagement", "churn"], "short": "Design touchpoints that deliver value repeatedly and reduce churn.", "syllabus": ["Habit loops", "Usage triggers", "Feedback loops", "Save offers", "Win-back flows"], "instructor": { "name": "Avery Kim", "role": "Retention Strategist" }, "publishedAt": "2024-01-20T00:00:00.000Z" }, { "id": "sf-008", "title": "Customer Research Sprint", "slug": "customer-research-sprint", "category": "Analytics", "level": "Beginner", "durationHours": 4, "price": 79, "currency": "USD", "rating": 4.5, "reviewsCount": 153, "tags": ["research", "interviews", "surveys"], "short": "Run quick research to inform messaging and product direction.", "syllabus": ["Interview guide", "Sampling", "Synthesis", "Insight library", "Prioritization"], "instructor": { "name": "Casey Nguyen", "role": "UX Researcher" }, "publishedAt": "2023-09-07T00:00:00.000Z" }, { "id": "sf-009", "title": "Attribution without Overwhelm", "slug": "attribution-simplified", "category": "Analytics", "level": "Intermediate", "durationHours": 5, "price": 129, "currency": "USD", "rating": 4.4, "reviewsCount": 119, "tags": ["attribution", "analytics", "reporting"], "short": "Choose a workable attribution model and track incremental lift.", "syllabus": ["Model types", "Source tagging", "KPI design", "Incrementality", "Pitfalls"], "instructor": { "name": "Sam Rivera", "role": "Analytics Lead" }, "publishedAt": "2023-08-02T00:00:00.000Z" }, { "id": "sf-010", "title": "Lifecycle Email Automation", "slug": "lifecycle-email-automation", "category": "Automation", "level": "Advanced", "durationHours": 9, "price": 199, "currency": "USD", "rating": 4.8, "reviewsCount": 372, "tags": ["automation", "email", "segmentation"], "short": "Build adaptive journeys using signals and progressive profiling.", "syllabus": ["Event schema", "Segmentation logic", "Scoring", "Orchestration", "Compliance"], "instructor": { "name": "Quinn Morales", "role": "Marketing Engineer" }, "publishedAt": "2024-03-18T00:00:00.000Z" }, { "id": "sf-011", "title": "High-Intent SEO Funnels", "slug": "seo-funnels", "category": "Acquisition", "level": "Intermediate", "durationHours": 7, "price": 139, "currency": "USD", "rating": 4.6, "reviewsCount": 259, "tags": ["SEO", "content", "intent"], "short": "Create topics and pages that convert searchers into customers.", "syllabus": ["Search intent", "Topic clusters", "Page frameworks", "CTAs", "Measurement"], "instructor": { "name": "Alex Carter", "role": "Growth Strategist" }, "publishedAt": "2024-01-05T00:00:00.000Z" }, { "id": "sf-012", "title": "Paid Acquisition Essentials", "slug": "paid-acquisition-essentials", "category": "Acquisition", "level": "Beginner", "durationHours": 5, "price": 109, "currency": "USD", "rating": 4.5, "reviewsCount": 188, "tags": ["ads", "targeting", "budget"], "short": "Structure campaigns, audiences, and creative that convert.", "syllabus": ["Targeting basics", "Creative briefs", "Landing fit", "Budget pacing", "Testing"], "instructor": { "name": "Jamie Lee", "role": "Content Marketer" }, "publishedAt": "2023-06-01T00:00:00.000Z" }, { "id": "sf-013", "title": "Funnel Analytics with Lightweight Dashboards", "slug": "funnel-analytics-dashboards", "category": "Analytics", "level": "Beginner", "durationHours": 4, "price": 89, "currency": "USD", "rating": 4.3, "reviewsCount": 97, "tags": ["dashboards", "metrics", "visualization"], "short": "Create focused dashboards that spotlight actionable metrics.", "syllabus": ["North-star metric", "KPIs", "Cohorts", "Goal tracking", "Alerting"], "instructor": { "name": "Sam Rivera", "role": "Analytics Lead" }, "publishedAt": "2023-05-10T00:00:00.000Z" }, { "id": "sf-014", "title": "Personalization without Creepiness", "slug": "ethical-personalization", "category": "Retention", "level": "Advanced", "durationHours": 6, "price": 159, "currency": "USD", "rating": 4.6, "reviewsCount": 141, "tags": ["personalization", "ethics", "data"], "short": "Use signals to tailor experiences while respecting user boundaries.", "syllabus": ["Signal taxonomy", "Rules vs ML", "Consent", "Edge cases", "Auditing"], "instructor": { "name": "Riley Chen", "role": "CRO Specialist" }, "publishedAt": "2024-02-20T00:00:00.000Z" }, { "id": "sf-015", "title": "On-Site Messaging & Nurture", "slug": "onsite-messaging-nurture", "category": "Activation", "level": "Intermediate", "durationHours": 5, "price": 119, "currency": "USD", "rating": 4.4, "reviewsCount": 133, "tags": ["UX writing", "tooltips", "nudges"], "short": "Design contextual prompts that guide users toward value.", "syllabus": ["Message map", "Microcopy", "Timing", "Targeting", "Evaluation"], "instructor": { "name": "Morgan Patel", "role": "Lifecycle Marketer" }, "publishedAt": "2023-09-25T00:00:00.000Z" }, { "id": "sf-016", "title": "A/B Testing for Non-Scientists", "slug": "ab-testing-non-scientists", "category": "Analytics", "level": "Beginner", "durationHours": 3, "price": 79, "currency": "USD", "rating": 4.2, "reviewsCount": 110, "tags": ["experiments", "statistics", "planning"], "short": "Plan pragmatic tests with adequate power and actionable outcomes.", "syllabus": ["Hypotheses", "Sample sizing", "Guardrails", "Analysis", "Next steps"], "instructor": { "name": "Quinn Morales", "role": "Marketing Engineer" }, "publishedAt": "2023-07-20T00:00:00.000Z" }, { "id": "sf-017", "title": "Retention via Community & Advocacy", "slug": "community-advocacy", "category": "Retention", "level": "Intermediate", "durationHours": 4, "price": 99, "currency": "USD", "rating": 4.3, "reviewsCount": 95, "tags": ["community", "referrals", "advocacy"], "short": "Turn satisfied users into advocates with rewarding loops.", "syllabus": ["Community setup", "Referral structure", "Rewards", "Moderation", "Measurement"], "instructor": { "name": "Avery Kim", "role": "Retention Strategist" }, "publishedAt": "2023-11-30T00:00:00.000Z" }, { "id": "sf-018", "title": "Cart Recovery & Email Triggers", "slug": "cart-recovery-triggers", "category": "Monetization", "level": "Intermediate", "durationHours": 3, "price": 89, "currency": "USD", "rating": 4.5, "reviewsCount": 144, "tags": ["cart", "recovery", "email"], "short": "Recover lost revenue with timely, consent-first reminders.", "syllabus": ["Trigger design", "Messaging", "Incentives", "Frequency capping", "Compliance"], "instructor": { "name": "Taylor Brooks", "role": "Product Manager" }, "publishedAt": "2024-01-10T00:00:00.000Z" }, { "id": "sf-019", "title": "Win-Back Campaigns that Respect Users", "slug": "winback-campaigns", "category": "Retention", "level": "Beginner", "durationHours": 3, "price": 69, "currency": "USD", "rating": 4.1, "reviewsCount": 72, "tags": ["win-back", "churn", "email"], "short": "Reconnect with inactive users using value-led offers.", "syllabus": ["Churn signals", "Segments", "Messaging", "Timing", "Measuring returns"], "instructor": { "name": "Jamie Lee", "role": "Content Marketer" }, "publishedAt": "2023-04-30T00:00:00.000Z" }, { "id": "sf-020", "title": "Automation Blueprints for Funnels", "slug": "automation-blueprints", "category": "Automation", "level": "Advanced", "durationHours": 8, "price": 189, "currency": "USD", "rating": 4.7, "reviewsCount": 221, "tags": ["automation", "workflow", "playbooks"], "short": "Reusable automation templates for acquisition, activation, and retention.", "syllabus": ["Event design", "Branching", "Delays", "Fallbacks", "Governance"], "instructor": { "name": "Jordan Smith", "role": "Monetization Lead" }, "publishedAt": "2024-02-28T00:00:00.000Z" }, { "id": "sf-021", "title": "Metrics that Matter: LTV, CAC, Payback", "slug": "metrics-that-matter", "category": "Analytics", "level": "Intermediate", "durationHours": 5, "price": 119, "currency": "USD", "rating": 4.6, "reviewsCount": 206, "tags": ["ltv", "cac", "payback"], "short": "Align teams on a small set of metrics and clear targets.", "syllabus": ["Definitions", "Data hygiene", "Targets", "Reporting cadence", "Decision loops"], "instructor": { "name": "Sam Rivera", "role": "Analytics Lead" }, "publishedAt": "2023-12-01T00:00:00.000Z" } ]